I am always on the lookout for ways to seamlessly integrate networking into content and improve user engagement, so I was pretty excited when I came across this simple way to improve your contact forms. During a recent search for web developers, I stumbled upon Chad Coleman’s website. Chad is a web developer and designer based in Idaho, and being very impressed with his work, I immediately requested a quote.
I noticed something brilliant about the contact form on his website—instead of the usual “Thanks for your submission” message that pops up after the message is sent, there were also links to his Twitter and LinkedIn accounts. I’m sure this has been done before, but it’s not something I see implemented often. How many of us are too lazy to go in and edit the default “submission” messages built into WordPress contact form plugins?
I’ve gone in and customized the text in those default messages, but I’ll admit that it never occurred to me that it’s a great place for social media links. A visitor who has just finished sending you a message is obviously interested in what you have to offer and wants to learn more about your company and services—so that’s the PERFECT time to provide them with links to learn more about you. By not taking advantage of this prime real estate in your contact form, you’re missing out on a valuable opportunity to connect with your visitors on Twitter, LinkedIn, and other social networks.
It only takes 30 seconds to open your contact form plugin or php file and add a few short links, so do it now! By making this small change, you can increase your following on Twitter and offer visitors another way to engage and interact with you and your company.
It’s a win-win!