Sedo’s Premium Generic .CO Auction, which starts on February 10th and runs for a full week following GoDaddy’s much-hyped Superbowl XLV commercial, has received a lot of interest from domain investors. So much, in fact, that a rep for the company told me today that they’re already planning a second auction (for which the dates haven’t been set yet).
February’s auction includes 175 names, including many of Mike Mann’s (Codom Holdings, LLC) premium names. With the exception of a few headscratchers (how did that get in there?) set at low reserves, there are some GREAT keywords up for grabs. Here are a few:<!--more-->
In full disclosure, yes, two of those are mine: Friendly.co and Internships.co.
Sedo has an extensive list of buyer and end-user contacts, and I’ve been assured that their brokers are actively reaching out to companies about this auction. I think it’s interesting that they’ve chosen to go ahead with a second auction before seeing the results of the first one—and it obviously benefits them, since there are so many people clamoring to submit their names, and even if they sell at low reserves, Sedo gets paid. It also benefits those who have .CO portfolios and are looking to sell their names. Which brings me to my next point:
I have enough decent .CO domains that I could sell a few and still keep plenty as longterm holds. I didn’t register most of them as “flips,” and I’ve always thought it would be silly to sell your best 1-2 names early on. Then again, there’s something to be said for using the .CO “hype” to your advantage and striking while the iron is hot.
I could submit names like MortgageLending.co, Borrowing.co, Naming, co, and HealthProducts.co with no or low reserve, but that’s a risk. There seems to be an art to auction pricing because on one hand, a low reserve encourages bidders. But if the name doesn’t go beyond $60, well, you’re screwed. All of those names are ones I’ve had private offers on and I’m fairly certain they would go for more than that, but that’s the risk with low reserve auctions.
I consider my premium Spanish and German terms to be longterm holds. Oddly enough, the names I’ve received the most offers on have been Anna.co, Friendly.co, and Girokonto.co (German for “checking account”).
I registered many of these names with the intention of holding onto them for 2-3 years, but now it’s being suggested that I submit a few of these very strong, one-word names for insanely low reserves. I want to make sure I’m not shooting myself in the foot.
I like to experiment and test out different strategies, so I’ll probably throw in a few no/low reserve names in the second auction, but I have to pick the right ones. I’m not risk averse, but I do try to think things through beforehand so I don’t end up regretting my decisions.
If anyone has thoughts on selling vs. keeping names for the long term, I’d love to hear them.