As I mentioned before, I sent out over 145 emails to travel companies in Germany about the name I have in auction right now. Toutapp is allowing me to track every time someone opens my email, or clicks on the auction link, so I have a pretty good sense of how the email is being received.
Here’s a screenshot of the recipient list:
(“Yes” in the first column means they opened it, the second column means they clicked the link, and the third column means I marked it as a “success”).
I created four different email campaigns—one each in English and German for companies who were actually advertising using the keywords, as well as ones for companies who weren’t spending to advertise with those terms, but were in relevant industries.
The name is related to car rentals in Australia, a popular vacation destination for Germans, and there are dozens of sites (in German) dedicated to tours, camper rentals, and car rentals in Australia. However, over half the people I contacted, have not even opened the email.
One of the groups with the highest open/click rates is, not surprisingly “German Advertisers.” As you can see, out of 41 emails that were sent, over 41% were opened, and 17.65% of those people clicked on my link.
“English Advertisers” have the highest open rate, at 58%, but an even lower click-through rate than the other group. So far only two of the emails have bounced (meaning the server didn’t accept them because it marked them as spam), which is pretty good.
Oddly enough, the group with the highest click-through rate is “German Non-Advertisers.” There is a small difference between the email they received at the others (basically I left out one sentence), so maybe that influenced things. I don’t know.
However, I think these click-through rates are alarmingly low. After all, I invested a LOT of time looking up these advertisers, paying a translator to help compose a German version of the sales pitch, and writing to each of these companies. I’m seriously wondering whether it was worth it.
A lot of these people will probably never read the email, or stumble upon it several weeks too late, after the auction has ended. It seems like such a small window of time to try to get people’s attention.
The good news is that there have been a few people (2-3 at the most) who I can see have visited the auction page multiple times, including one of the major rental car companies in Europe. That’s at least promising. There’s no guarantee it will influence the outcome of the auction, but we’ll see.